This year, ExchangeWire launched The Wires, an award ceremony recognising the very best use of ad-tech and mar-tech across all aspects of media sales and media buying. For this first edition, we are proud to announce that our mobile campaign Xpress Yourself – promoting the Toyota Aygo – has been shortlisted for the ‘Best Mobile Campaign’ category.
Before the campaign was released, Aygo was perceived as a young, fun car that represented adventure and youthful spirit. The campaign was created to support this notion and enhance the brand image on mobile – from an aesthetic, experiential and media strategy perspective. Thanks to Mozoo’s unique overlay format and the experiential experience created with 360-degree video, the ad campaign performed exceptionally well. Engagement rate (consumers who actively engaged with the 360-degree video) reached 7.64%, which is more than double the automotive benchmark of 3.61%.
The ceremony will take place on the 23rd November 2017 and Mozoo is excited to participate in this exceptional event, gathering the most innovative and creative minds of the digital advertising industry.
To discover the bespoke mobile format we created for this campaign, click here.