adspend

The PwC / Internet Advertising Bureau UK Digital Adspend report shows mobile display overtakes PC for first time

The PwC / Internet Advertising Bureau UK Digital Adspend report shows mobile display overtakes PC for first time The IAB’s latest digital advertising spend report which includes […]
reveal

When are we going to see responsible advertising?

When are we going to see responsible advertising? This is an article written by Jules Minvielle, CEO & founder of Mozoo group.  As a digital advertising expert […]
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AppsFlyer positions Surikate in the TOP 20 of the best user retention solutions on iOS

AppsFlyer positions Surikate in the TOP 20 of the best user retention solutions on iOS The AppsFlyer Performance Index ranking the best media sources in mobile advertising is back! […]
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Alex McIlvenny – Managing Director at Numbate – discussed creativity in mobile advertising at the IAB Devices Conference 2016 in London

Alex McIlvenny – Managing Director at Numbate – discussed creativity in mobile advertising at the IAB Devices Conference 2016 in London Last June, during the IAB […]
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The Marketer’s Cheat Sheet for Mobile OS Updates

The Marketer’s Cheat Sheet for Mobile OS Updates By Jon Burg There was a time when only product managers and mobile developers were affected by Android or iOS […]
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Surikate is proud to be among the TOP 10 best user retention solutions on iOS according to Appsflyer

Surikate is proud to be among the TOP 10 best user retention solutions on iOS according to Appsflyer Last June, AppsFlyer had the opportunity to share […]
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Médecins Sans Frontières partners with Numbate for their first mobile advertising campaign: #DondeReunion

Médecins Sans Frontières partners with Numbate for their first mobile advertising campaign: #DondeReunion Médecins Sans Frontières (Doctors Without Borders) is in need to meet company leaders […]
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Mobile Fraud: Open Warfare

Mobile Fraud: Open Warfare This is an article written by Nicolas Saraiva, Head of Delivery at Surikate, part of Mozoo group. Nicolas started his carreer as […]
cross device

What’s missing to master programmatic cross-device advertising in 2016?

What’s missing to master programmatic cross-device advertising in 2016? Programmatic buying is becoming increasingly democratic in digital advertising. In less than two years, the share of […]