The Next Challenges Mobile Advertising Will Have To Face

The Next Challenges Mobile Advertising Will Have To Face This article was written by Jules Minvielle, CEO at Mozoo Group. Every mobile player in this industry […]

Highlights of Droidcon London 2014

Highlights of Droidcon London 2014 Last week we attended Droidcon London, the biggest Android convention in the UK. Droidcon brings far-reaching new technologies and concepts, and presents […]

6 Strategies To Optimise Your Mobile Advertising Campaign

6 Strategies To Optimise Your Mobile Advertising Campaign 1) Target your advert’s display to the best performing publishers Analysing how your advert performs on each publishers […]

5 Tactics To Better Engage With Your Audience On Mobile

5 Tactics To Better Engage With Your Audience On Mobile 1) Using your audience’s current environment Geolocation is a great tool to maximise the relevance of […]

The Simple Guide To: Boosting Your App Downloads

The Simple Guide To: Boosting Your App Downloads With over 1.2 million apps on Apple’s Appstore and over a million ones on Google’s PlayStore, launching your […]

iPhone 6 and iOS 8 against Android

iPhone 6 and iOS 8 against Android Although many details have filtered before the long-awaited Apple conference last 09/09/2014 in Cupertino (USA), the crowd, the fans […]

How Will Wearable Technologies Impact Mobile Advertising?

How Will Wearable Technologies Impact Mobile Advertising? How will wearable technologies be used in everyday life, and therefore how will they affect our current use mobile […]

Highlights of the London IAB Upfronts

Highlights of the London IAB Upfronts The IAB Digital Upfronts took place last week in London. The Upfronts aimed to provide a platform for media owners, tech […]