In 2016, Surikate – the performance arm of Mozoo Group – is opening two new offices in San Francisco and Hong Kong. Surikate is a Mobile Performance specialist, working on user acquisition, engagement and retention. With a six-year experience, Surikate delivers cost-effective campaigns to best answer the needs of its clients all over the world.
Nowadays, the North American and Asian are the biggest mobile advertising markets. According to a study from eMarketer, they will continue to lead the market in 2018 with an estimated $57.5B mobile advertising spend in the United States. In 2018, Mobile advertising will grow from 10.9% in 2014 to 26.9% of total advertising spend in the United States. In Asia, mobile advertising investments are exceed those in the United States with more than $1.9B spend.
As such, expanding in the two biggest mobile advertising markets will be the new objective for the Surikate team in 2016.