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Creativity In Mobile Advertising: Where Is The Effort? This article was written by Matthew Harrison, Head of Sales UK for Numbate at Mozoo Group. Right now, with […]
Apple’s iBeacons in the service of sport and stadiums This article was written by Mathieu Benardeau, Traffic Manager at Mozoo Group. Deployed in September […]
The Next Challenges Mobile Advertising Will Have To Face This article was written by Jules Minvielle, CEO at Mozoo Group. Every mobile player in this industry […]
Highlights of Droidcon London 2014 Last week we attended Droidcon London, the biggest Android convention in the UK. Droidcon brings far-reaching new technologies and concepts, and presents […]
6 Strategies To Optimise Your Mobile Advertising Campaign 1) Target your advert’s display to the best performing publishers Analysing how your advert performs on each publishers […]
5 Tactics To Better Engage With Your Audience On Mobile 1) Using your audience’s current environment Geolocation is a great tool to maximise the relevance of […]
The Simple Guide To: Boosting Your App Downloads With over 1.2 million apps on Apple’s Appstore and over a million ones on Google’s PlayStore, launching your […]
iPhone 6 and iOS 8 against Android Although many details have filtered before the long-awaited Apple conference last 09/09/2014 in Cupertino (USA), the crowd, the fans […]
How Will Wearable Technologies Impact Mobile Advertising? How will wearable technologies be used in everyday life, and therefore how will they affect our current use mobile […]