Médecins Sans Frontières (Doctors Without Borders) is in need to meet company leaders to develop strategic partnerships. This is why they launched “Don de Réunion” in France (in English: “Meeting Donation”), an advertising campaign encouraging people to donate their meeting time with influencing top managers to “MSF”!
Mobile is essential in the actual professional world and most leaders use their smartphones many times a day to check the news, their agenda, their emails, etc. This is why “Médecins Sans Frontières” decided to trust Numbate to launch its first advertising campaign on mobile!
Today, 98% of mobile users hold their device in portrait mode and approximately 90% of display video ads are consumed with the sound off by default. To better deliver the “MSF” campaign on mobile, Numbate used its FullView vertical video format with sub-titles to provide the best user experience possible!
The innovative FullView format designed by Numbate will be delivered in France this June. To learn more about the campaign, click here.
You can also help Médecins Sans Frontières to meet company leaders by sharing the campaign on social media via the #dondereunion hashtag.