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What we learned from the MWC 2016

What we learned from the MWC 2016 The MWC 2016 is now over and yet, discussions streamed in from every direction. From the mobile advertising eyesight, […]
Tiny Data Article

Why it is hard to master Tiny Data on mobile

Why it is hard to master Tiny Data on mobile AdExchanger recently highlighted in an article that tiny data can be highly beneficial to mobile advertisers. […]
Young woman handing smartphone

Identify the right profile for your mobile marketing strategy

Identify the right profile for your mobile marketing strategy Last week, eMarketer published an article to describe how mobile users behave. Based on a study from […]
mwc2016

What can mobile advertisers expect from Mobile World Congress this year?

What can mobile advertisers expect from Mobile World Congress this year? Gathering more than 94 000 attendees and numerous actors from the mobile industry in Barcelona […]