Young woman handing smartphone

Identify the right profile for your mobile marketing strategy

Identify the right profile for your mobile marketing strategy Last week, eMarketer published an article to describe how mobile users behave. Based on a study from […]
Business case: "La Sécurité Routière" successful mobile performance campaigns

Business case: “La Sécurité Routière” successful mobile performance campaigns

Business case: “La Sécurité Routière” successful mobile performance campaigns Every 24h, 100 people are seriously injured on the French roads. To counter this, the French road safety […]
SplitShire_IMG_5382

6 Strategies To Optimise Your Mobile Advertising Campaign

6 Strategies To Optimise Your Mobile Advertising Campaign 1) Target your advert’s display to the best performing publishers Analysing how your advert performs on each publishers […]
picjumbo.com_IMG_9542

5 Tactics To Better Engage With Your Audience On Mobile

5 Tactics To Better Engage With Your Audience On Mobile 1) Using your audience’s current environment Geolocation is a great tool to maximise the relevance of […]