Analysing how your advert performs on each publishers allows you to effectively balance its distribution.
This can be done by emphasising the display of your advert on the best performing mobile websites and applications, or alternatively, by retracting its display from the lower performing publishers.
A channel is a group of publishers who share similar or complimentary content. You can productively maximise your Click-Through-Rate (CTR) by increasing the distribution of your advert on the channels which appeal to your brand.
Your campaign might have a series of creative pieces which differ aesthetically or in format (i.e. footer, overslide, video, etc). It is guaranteed that each creative piece will perform differently. Adapt your campaign by intensifying the display of your best performing creatives.
Using advanced algorithms, you can gather segments of users who have demonstrated an explicit interest in your adverts. This allows you to display your advert specifically to users who enjoy interacting with your brand in order to create further engagement.
Your advert might be more relevant at a particular time of day, week, month or year. By pushing the display of your advert at those significant times, you will increase the probability of users to engage with it.
Users will be using various devices, at different times, and for diverse reasons. By observing the performance of your advert on each of those devices, you can proportionally regulate the display of your advert on them.