Last month at MWC 2016, we interviewed Nicolas Rieul – Mobile Strategist at Amplifi.
Amplifi is the media investment arm of Dentsu Aegis Network. Its goal is to deliver a demonstrable uplift in media performance across TV, Print, Digital and Radio on a global basis. Amplifi operates across three distinct areas of specialisation: Investment, Global Media Partnerships and Programmatic buying (AMNET). Amplifi uses the opportunities presented by convergence and globalisation to deliver a value proposition that works for clients and media owners.
As cross-device strategies will develop rapidly this year and the years to come in the advertising industry, Nicolas Rieul highlighted the fact that one of the biggest challenges for market players from the mobile advertising industry will be to show the attribution of mobile in global advertising campaigns.
See below the full video.