Last month at the MWC 2016, we interviewed Peter Hamilton – CEO at TUNE.
TUNE is the global enterprise SaaS platform for marketers and supply side partners. Tune’s products enable marketers to manage the performance and measure the effectiveness of their mobile marketing campaigns.
Talking about converging app and mobile-web experience as the major challenge for the coming years, he explains that marketers have to create a more personal and engaging app experience. As the mobile is the user’s most personal device, every marketer should focus their marketing strategy around this device.
See below the full video.