Last month at the MWC 2016, we interviewed Siddharth Puri – CEO at Tyroo Technologies.
Tyroo Technologies is part of SVG Media Group, a front-runner in technology and innovation in the digital performance advertising space. Headquartered in New Delhi, the company is a leading global mobile adtech platform. Tyroo Technologies runs native technology platforms that enable consumers to discover products and services.
Highlighting the operator system as something to keep an eye on in the next two years, Siddharth Puri also pointed out that, since fraud has become a big topic in the industry, the daisy chaining is something market players have to fight against to reduce fraudulent clicks.
See below the full video.