Interviewing mobile experts at the MWC 2016: Mike Reynolds - IAB UK

Last month at the MWC 2016, we met Mike Reynolds – specialist in mobile advertising in the IAB UK (Internet Advertising Bureau). Talking about virtual reality and weareables as the major trends of 2016 in the mobile industry, he explained that using the “rich data” collected from IoT devices can help advertisers to build their mobile advertising strategy.

See below the full video.