Interviewing mobile experts at the MWC 2016: Oren Kaniel – co-founder and CEO of AppsFlyer

Last month at the MWC 2016, we interviewed Oren Kaniel – co-founder and CEO of AppsFlyer.

AppsFlyer is the leading mobile advertising attribution and marketing analytics platform, enabling app marketers, brands and ad agencies to measure their marketing campaigns across more than 1,500 integrated media partners.

Interviewed on how to protect mobile advertising spend against fraud, Oren Kaniel gave us some tips on best practice to maximise efficiency and optimise the ROI of a mobile advertising campaign.

See below the full video.

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