Last month at the MWC 2016, we interviewed Amélie Michelon – Directrice des Achats Display at Amplifi France.
Amplifi is the media investment arm of Dentsu Aegis Network. Its goal is to deliver a demonstrable uplift in media performance across TV, Print, Digital and Radio on a global basis. Amplifi operates across three distinct areas of specialisation: Investment, Global Media Partnerships and Programmatic buying (AMNET). Amplifi uses the opportunities presented by convergence and globalisation to deliver a value proposition that works for clients and media owners.
Talking about the increasing role of Data and RTB purchase in the mobile advertising industry, Amélie Michelon explained that advertisers have to better understand the contribution of mobile in the user experience.
See below the full video.