Last month at the MWC 2016, we interviewed Hendrik Volp – CRO at Adjust.
Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform. Adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews.
Talking about engagement and reengagement of users as one of the major objectives for mobile advertisers in 2016, Hendrik Volp explained that advertisers have to find solutions to monetise the users in a better way. As the market is getting more mature, he also affirmed that advertisers should be more cautious about inventories and buying in order to prevent fraud.
See below the full video.